EDI CONSULTANCY
Strategic guidance to build truly inclusive organizations where everyone can thrive
Start Your JourneyConsultancy
Donna Fraser Ltd provides specialist consultancy focused on equity, diversity and inclusion, leadership development and cultural transformation. With a rare combination of elite sporting experience and senior leadership expertise, Donna supports organisations in turning ambition into meaningful, measurable action.
Donna's career spans more than two decades of high performance and public leadership. As a 4x Olympian, she understands the discipline and accountability required to achieve excellence. Following her retirement from athletics and recovery from breast cancer, she dedicated her next chapter to driving inclusion and positive change across organisations. Through senior roles with UK Athletics, the Birmingham 2022 Commonwealth Games and the Professional Cricketers' Association, she became a trusted adviser to executive teams and Boards navigating complex cultural challenges.
In 2021, Donna was awarded an OBE for her contribution to advancing inclusion in the workplace, recognising both her strategic impact and her commitment to creating environments where people feel valued.
ED&I Advisory & Leadership Support
Donna has spent her career helping organisations unlock the full potential of their people. Her approach is people-centred, practical and rooted in lived experience. She works closely with leaders to translate strategy, vision and values into behaviours that are visible, consistent and sustainable.
Her consultancy services support organisations to
- ● Build inclusive cultures that strengthen performance
- ● Equip leaders to manage change with clarity and confidence
- ● Foster belonging across multi-generational and diverse teams
- ● Align organisational values with everyday decision-making
- ● Bridge the gap between Board-level strategy and frontline reality
With experience advising at Board level as well as working directly with operational teams, Donna understands how to create alignment across all layers of an organisation. She focuses on solutions that are realistic, collaborative and tailored to your context rather than adopting a one-size-fits-all approach.
At the heart of her work is a simple belief: when people feel seen, supported and empowered, they perform at their best and organisations thrive.
Begin Your Cultural Transformation
If you are ready to create a workplace where people feel connected, confident and inspired to contribute, get in touch to explore how Donna Fraser Ltd can support your organisation's next stage of growth.
Get in touchConsultancy Services
EDI Strategy Development
Work with Donna to develop comprehensive EDI strategies aligned with your organizational goals and values.
- • Current state assessment
- • Stakeholder consultation
- • Goal setting and roadmap creation
- • Implementation planning
Organizational Audits
Deep-dive analysis of your current EDI practices, policies, and culture to identify opportunities for improvement.
- • Policy and practice review
- • Employee experience assessment
- • Data analysis and benchmarking
- • Comprehensive reporting
Leadership Coaching
One-on-one coaching for leaders committed to becoming champions of inclusion in their organizations.
- • Personal development planning
- • Inclusive leadership skills
- • Difficult conversation navigation
- • Accountability and follow-up
Culture Transformation
Holistic approach to shifting organizational culture toward genuine inclusion and belonging.
- • Culture assessment and diagnosis
- • Change management planning
- • Employee engagement programs
- • Progress measurement
Performance Measurement
Develop meaningful metrics and systems to track EDI progress and demonstrate impact.
- • KPI development
- • Dashboard creation
- • Regular progress reviews
- • Impact reporting
Continuous Improvement
Ongoing support to sustain momentum and continuously evolve your EDI initiatives.
- • Quarterly check-ins
- • Strategy refinement
- • Emerging issue guidance
- • Best practice updates
Let's Start the Conversation
Ready to transform your organization's approach to Equity, Diversity, and Inclusion? Get in touch to discuss how Donna can support your journey.
Testimonials
At Hawk-Eye and within our Sony's Sports businesses, we have worked with Donna for a number of years. Initially she worked with us to review our successes and opportunities in the ED&I space generally, then supported us in establishing our ED&I pillar within our Social Impact strategy. She has continued to support this work, guiding us to embed our strategy and really bring it to life in a meaningful way. Working in the Sports Technology sector. it has been invaluable to work alongside such a professional who is a specialist both within the sports industry and in her own domain. Her ability to adapt her style to talk our 'language' whilst never deviating from the reality of what we have been seeking to achieve, sets her apart from other specialists we have worked with in the ED&I space. She has been a true asset to our organisation and our Social Impact strategy.
Hilary Wells, Chief Administration Officer, Sony Sports Technologies